{"id":7176,"date":"2025-01-10T15:46:24","date_gmt":"2025-01-10T14:46:24","guid":{"rendered":"https:\/\/www.plaqueandgo.com\/blog\/?p=7176"},"modified":"2025-05-19T11:48:46","modified_gmt":"2025-05-19T09:48:46","slug":"marche-automobile-transition","status":"publish","type":"post","link":"https:\/\/www.plaqueandgo.com\/blog\/marche-automobile-transition\/","title":{"rendered":"Un march\u00e9 automobile en pleine transition\u00a0&#8211; Bilan 2024\u202f"},"content":{"rendered":"\n<p>L\u2019ann\u00e9e 2024, marqu\u00e9e par une d\u00e9gradation g\u00e9n\u00e9rale du march\u00e9 des v\u00e9hicules neufs, a subi des bouleversements importants, refl\u00e9tant les tendances \u00e9mergentes, les d\u00e9fis politico-\u00e9conomiques, et les avanc\u00e9es technologiques. Alors que la transition \u00e9cologique doit se poursuivre pour une mobilit\u00e9 plus durable, le secteur automobile fait face \u00e0 des enjeux structurels et conjoncturels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Des immatriculations en baisse sur le march\u00e9 des v\u00e9hicules neufs<\/strong><\/h2>\n\n\n\n<p>Apr\u00e8s une belle ann\u00e9e 2023, le march\u00e9 des v\u00e9hicules neufs a recul\u00e9 de 3.2% en 2024 pour atteindre un peu plus de 1.7 millions d\u2019unit\u00e9s, soit un recul de 22% par rapport \u00e0 2019, ann\u00e9e de r\u00e9f\u00e9rence du secteur automobile. Cette contraction r\u00e9sulte d\u2019un contexte politique instable et d\u2019une conjoncture \u00e9conomique tendue, affectant \u00e0 la fois les investissements des entreprises et le pouvoir d\u2019achat des m\u00e9nages. La hausse des prix des v\u00e9hicules neufs, combin\u00e9e \u00e0 l\u2019incertitude sur les diff\u00e9rentes motorisations, freine les d\u00e9cisions d\u2019achat des consommateurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Des ventes de v\u00e9hicules \u00e9lectriques d\u00e9cevantes<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Le march\u00e9 de l\u2019\u00e9lectrique avait atteint son plus haut niveau fin 2023, avant la r\u00e9duction du bonus, pour subir un recul de 2.5% en 2024. Ces r\u00e9sultats sont bien en dessous des attentes pour assurer une transition rapide vers une mobilit\u00e9 durable et entrainent de fortes craintes du c\u00f4t\u00e9 des constructeurs pour r\u00e9pondre aux objectifs des normes CAFE 2025 (Corporate Average Fuel Economy), normes qui imposent aux constructeurs automobiles europ\u00e9ens une r\u00e9duction de 15 % des \u00e9missions moyennes de CO\u2082 par kilom\u00e8tre pour les v\u00e9hicules vendus.<\/p>\n\n\n\n<p>Fin 2024, la part de march\u00e9 des v\u00e9hicules \u00e9lectriques atteint un peu moins de 17 % des immatriculations totales. Sur le mois de d\u00e9cembre, elle est m\u00eame descendue \u00e0 16.1%. Cette situation ne devrait pas se r\u00e9tablir sur le court terme, les consommateurs convaincus \u00e9tant d\u00e9j\u00e0 \u00e9quip\u00e9s. Seules les hybrides non-rechargeables s\u2019en sortent avec une progression de 42.1% et une part de march\u00e9 qui atteint 32.9% (dont 51.2% sur le mois de d\u00e9cembre !).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un march\u00e9 de l\u2019occasion qui r\u00e9siste<\/strong><\/h2>\n\n\n\n<p>2024 aura \u00e9t\u00e9, pour une majeure partie de l\u2019ann\u00e9e, une aubaine pour le march\u00e9 de l\u2019occasion qui a profit\u00e9 d\u2019une baisse des prix et d\u2019une offre plus riche en mod\u00e8les r\u00e9cents, notamment sur l\u2019\u00e9lectrique. Au cumul, la progression des ventes de VO affiche +2.1% par rapport \u00e0 2023 pour plus de 6.2 millions d\u2019unit\u00e9s, ce qui \u00e9quivaut \u00e0 3 voitures d\u2019occasion vendues pour 1 neuve.<\/p>\n\n\n\n<p>Les transactions entre particuliers dominent ce segment, mais le d\u00e9veloppement de programmes comme le leasing social pour les v\u00e9hicules \u00e9lectriques d\u2019occasion pourrait offrir de nouvelles opportunit\u00e9s aux professionnels d\u00e8s 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Des constructeurs europ\u00e9ens sous pression<\/strong><\/h2>\n\n\n\n<p>Les constructeurs europ\u00e9ens doivent naviguer dans un contexte de concurrence internationale, notamment avec la mont\u00e9e de <a href=\"https:\/\/www.plaqueandgo.com\/blog\/wp-admin\/post.php?post=7025&amp;action=edit\" target=\"_blank\" rel=\"noreferrer noopener\">fabricants chinois sur le march\u00e9 de l\u2019\u00e9lectrique<\/a>. Cette situation met en \u00e9vidence la n\u00e9cessit\u00e9 pour l\u2019industrie europ\u00e9enne de s\u2019adapter \u00e0 des strat\u00e9gies plus innovantes et comp\u00e9titives.&nbsp;<\/p>\n\n\n\n<p>L\u2019industrie automobile est \u00e9galement confront\u00e9e \u00e0 des fermetures d\u2019usines. Volkswagen, par exemple, pr\u00e9voit la fermeture de trois sites (deux en Allemagne et un \u00e0 Bruxelles) en raison d\u2019un faible taux d\u2019utilisation des capacit\u00e9s de production. Ces restructurations, d\u00e9j\u00e0 amorc\u00e9es avec des r\u00e9ductions d\u2019effectifs chez les \u00e9quipementiers, visent \u00e0 restaurer les marges d\u00e8s 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Les perspectives pour 2025<\/strong><\/h2>\n\n\n\n<p>Les pr\u00e9visions indiquent que 2025 devrait suivre la m\u00eame dynamique que 2024, poursuivant la transition \u00e9cologique. Ce n\u2019est qu\u2019en 2026 que l\u2019on pourrait entrevoir une reprise. L\u2019adaptation \u00e0 des normes environnementales plus strictes continuera de stimuler l\u2019innovation chez les constructeurs et, la reprise globale du march\u00e9 de l\u2019\u00e9lectrique au niveau europ\u00e9en devrait reprendre \u00e0 moyen terme sur 2025 pour atteindre entre 20 et 24% de parts de march\u00e9 en fin d\u2019ann\u00e9e.<\/p>\n\n\n\n<p>Toutefois, les volumes d\u2019avant la pand\u00e9mie de la COVID-19 ne seront probablement plus jamais atteints selon plusieurs \u00e9tudes (cf.<a href=\"https:\/\/www.autoactu.com\/actualites\/eric-champarnaud-c-ways-nous-ne-voyons-pas-le-marche-a-plus-de-1-7-million-d-unites-en-2025\" target=\"_blank\" rel=\"noreferrer noopener\">Autoactu.com<\/a>). L\u2019industrie automobile doit d\u00e9sormais s\u2019adapter \u00e0 des volumes plus faibles et une concurrence accrue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019ann\u00e9e 2024, marqu\u00e9e par une d\u00e9gradation g\u00e9n\u00e9rale du march\u00e9 des v\u00e9hicules neufs, a subi des bouleversements importants, refl\u00e9tant les tendances \u00e9mergentes, les d\u00e9fis politico-\u00e9conomiques, et les avanc\u00e9es technologiques. Alors que la<\/p>\n\t\t<div class=\"more-link-holder\">\n\t\t\t<a class=\"more-link ghost-button-link\" href=\"https:\/\/www.plaqueandgo.com\/blog\/marche-automobile-transition\/\">Lire la suite<\/a>\n\t\t<\/div>","protected":false},"author":1,"featured_media":7177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[83],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un march\u00e9 automobile en pleine transition\u00a0- Bilan 2024\u202f - Blog Plaque&amp;Go | Actualit\u00e9s de la plaque d&#039;immatriculation<\/title>\n<meta name=\"description\" content=\"2024, une ann\u00e9e mi-figue mi-raisin pour le march\u00e9 de l&#039;automobile en pleine transition et qui cherche \u00e0 trouver un second souffle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.plaqueandgo.com\/blog\/marche-automobile-transition\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un march\u00e9 automobile en pleine transition\u00a0- Bilan 2024\u202f - Blog Plaque&amp;Go | Actualit\u00e9s de la plaque d&#039;immatriculation\" \/>\n<meta property=\"og:description\" content=\"2024, une ann\u00e9e mi-figue mi-raisin pour le march\u00e9 de l&#039;automobile en pleine transition et qui cherche \u00e0 trouver un second souffle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.plaqueandgo.com\/blog\/marche-automobile-transition\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Plaque&amp;Go | Actualit\u00e9s de la plaque d&#039;immatriculation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PlaqueandGoofficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-10T14:46:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-19T09:48:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.plaqueandgo.com\/blog\/wp-content\/uploads\/2025\/01\/Image-bilan-du-marche-2024_freepik__upload__95859.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"contact@plaqueandgo.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PlaqueandGo\" \/>\n<meta name=\"twitter:site\" content=\"@PlaqueandGo\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"contact@plaqueandgo.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.plaqueandgo.com\/blog\/marche-automobile-transition\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.plaqueandgo.com\/blog\/marche-automobile-transition\/\"},\"author\":{\"name\":\"contact@plaqueandgo.com\",\"@id\":\"https:\/\/www.plaqueandgo.com\/blog\/#\/schema\/person\/8f660191d6588947cd34d88ebca4b04b\"},\"headline\":\"Un march\u00e9 automobile en pleine transition\u00a0&#8211; 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