{"id":6806,"date":"2022-02-24T11:13:21","date_gmt":"2022-02-24T10:13:21","guid":{"rendered":"https:\/\/www.plaqueandgo.com\/blog\/?p=6806"},"modified":"2022-03-02T18:22:34","modified_gmt":"2022-03-02T17:22:34","slug":"art-cars-bmw","status":"publish","type":"post","link":"https:\/\/www.plaqueandgo.com\/blog\/art-cars-bmw\/","title":{"rendered":"BMW Art Cars"},"content":{"rendered":"\n

Avec la pr\u00e9sentation d\u2019une \u00e9dition limit\u00e9e d\u2019une BMW M850i xDrive Gran Coup\u00e9 cr\u00e9\u00e9 par Jeff Koons et BMW, l\u2019occasion nous est donn\u00e9e de parler de \u00ab Art cars \u00bb. En effet, cette voiture peinte par l\u2019artiste Jeff Koons est la derni\u00e8re d\u2019une longue lign\u00e9e o\u00f9 l\u2019art rencontre l\u2019automobile. D\u00e9couvrons ensemble cet espace o\u00f9 la performance technique rencontre une esth\u00e9tique.<\/p>\n\n\n\n

Les Art Cars c\u2019est quoi<\/h2>\n\n\n\n

Une \u00ab Art Car \u00bb est une voiture dont l’apparence a \u00e9t\u00e9 modifi\u00e9e dans une d\u00e9marche artistique. Il s\u2019agit de conjuguer une performance sportive et artistique. La voiture s\u2019\u00e9loigne ainsi de sa fonction premi\u00e8re : se d\u00e9placer le plus vite possible. Elle provoque alors une \u00e9motion esth\u00e9tique, artistique.<\/p>\n\n\n\n

BMW est \u00e0 l\u2019origine de cette association entre la voiture et l\u2019art. La marque bavaroise poursuit depuis presque 50 ans cette entre des ic\u00f4nes automobiles et des artistes de renomm\u00e9s internationale. Les Art Cars de BMW sont aujourd\u2019hui reconnues comme une collection d\u2019art \u00e0 part enti\u00e8re.<\/a><\/p>\n\n\n\n

Aux origines de l\u2019histoire<\/h2>\n\n\n\n

La premi\u00e8re \u00ab art car \u00bb a \u00e9t\u00e9 r\u00e9alis\u00e9e par Alexander Calder sur une BMW 3.0 CSL en 1975. A cette \u00e9poque, le commissaire-priseur Herv\u00e9 Poulain aspire \u00e0 participer \u00e0 l’une des \u00e9preuves reines du sport automobile : les 24 Heures du Mans. Pour cela, il doit trouver une \u00e9curie officielle qui accepte de lui confier un volant. Il propose alors \u00e0 BMW de concilier art et automobile en confiant la cr\u00e9ation d\u2019une voiture \u00e0 un artiste pour en faire une \u00ab \u0153uvre roulante \u00bb. Le directeur de BMW Motosport de l\u2019\u00e9poque est enthousiaste et accepte.<\/p>\n\n\n\n

\"Art-Cars-1979\"<\/figure><\/div>\n\n\n\n

Pour cette premi\u00e8re cr\u00e9ation en 1975, c\u2019est donc l\u2019artiste am\u00e9ricain Alexander Calder qui d\u00e9core une BMW 3.0 CSL. Le succ\u00e8s fut tel que cette voiture participe aux 24h du Mans. Cette \u0153uvre d\u2019art unique devient ainsi accessible \u00e0 un public peu accoutum\u00e9 aux galeries d\u2019art contemporain, illustrant le pouvoir dynamique de la couleur.<\/p>\n\n\n\n

Une petite histoire des Art Cars de BMW<\/h2>\n\n\n\n

Depuis presque 50 ans, le groupe bavarois a fait appel \u00e0 de nombreux artistes contemporains pour illustrer des voitures BMW.<\/p>\n\n\n\n

Andy Warhol | BMW M1 | 1979<\/h3>\n\n\n\n

C\u2019est l\u2019exemple le plus c\u00e9l\u00e8bre de la s\u00e9rie des BMW Art Car. Cette voiture est peinte par Andy Warhol. Cette BMW M1 en version de course est devenue l\u2019une des voitures \u00e0 la valeur la plus inestimable de l\u2019histoire.<\/p>\n\n\n\n

Jusqu\u2019\u00e0 cette cr\u00e9ation, les artistes avaient con\u00e7u leur Art Car sur la base d\u2019un mod\u00e8le r\u00e9duit. Le v\u00e9hicule final \u00e9tait alors peint par des professionnels sur la base du mod\u00e8le. Andy Warhol proc\u00e8de diff\u00e9remment. Il s\u2019explique en ces termes : \u00ab J\u2019ai essay\u00e9 de repr\u00e9senter visuellement la vitesse. Quand une voiture va tr\u00e8s vite, toutes les lignes et les couleurs se brouillent \u00bb. Il applique alors six kilos de peinture en seulement 28 minutes sur la voiture.<\/p>\n\n\n\n

\"Andil-Warhol-1979\"<\/figure><\/div>\n\n\n\n

Ken Done | BMW M3 Groupe A | 1989<\/h3>\n\n\n\n

En 1989, la marque BMW cherche un artiste australien pour illustrer et peindre la culture aborig\u00e8ne. La voiture est une BMW M3 du groupe A. L\u2019objectif de Done est d\u2019illustrer les c\u00f4t\u00e9s joyeux de son pays, l\u2019Australie. Ainsi, nous pouvons voir sur sa cr\u00e9ation la nature, le soleil et les plages, ainsi que des poissons et des perroquets. La BMW M3 de Dones peut \u00eatre d\u00e9crite avec un adjectif simple : positive !<\/p>\n\n\n\n

\"Done-BMW-1989\"<\/figure><\/div>\n\n\n\n

Jeff Koons | BMW M3 GT2 | 2010<\/h3>\n\n\n\n

Sa cr\u00e9ation marque le retour au Pop Art et aux origines de la s\u00e9rie BMW Art Car. La voiture est une M3 GT2. Le message transmis par l\u2019artiste am\u00e9ricain \u2018exprime \u00e0 travers chaque fibre de la carrosserie : je suis rapide ! Les \u00e9l\u00e9ments aux couleurs p\u00e9tillantes semblent voler le long de cette voiture. M\u00eame \u00e0 l\u2019arr\u00eat, elle semble pr\u00eate \u00e0 bondir et d\u00e9border de puissance.<\/p>\n\n\n\n

\"Jeff-Koons-BMW-Art-Car-2010\"<\/figure><\/div>\n\n\n\n

Cao Fei | BMW M6 GT3 | 2017<\/h3>\n\n\n\n

Cette \u00ab Art Car \u00bb est con\u00e7ue par l’artiste multim\u00e9dia Cao Fei. Cette cr\u00e9ation rend hommage au mat\u00e9riau de nombreuses voitures de course : le carbone. L\u2019artiste chinoise Cao Fei choisi la structure de ce mat\u00e9riau comme couleur de fond pour son projet. La particularit\u00e9 de cette Art Car est de d\u00e9voiler son effet qu\u2019avec l\u2019application qui l\u2019accompagne. En effet, gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 augment\u00e9e, la voiture de course noire devient l\u2019\u00e9picentre d\u2019une temp\u00eate de couleurs. Ainsi, Cao Fei fusionne le monde r\u00e9el et le monde num\u00e9rique.<\/p>\n\n\n\n

D\u00e9couvrez tous les mod\u00e8les de BMW Art Car sur l\u2019application Acute Art<\/a><\/p>\n\n\n\n

Art Car : The 8 X Jeff Koons<\/h2>\n\n\n\n

La derni\u00e8re Art car est une \u00e9dition limit\u00e9e \u00e0 seulement 99 exemplaires dans le monde. Le mod\u00e8le est une BMW M850i xDrive Gran Coup\u00e9 cr\u00e9\u00e9 par Jeff Koons. Contrairement aux pr\u00e9c\u00e9dentes voitures qui sont uniques, cette voiture est disponible \u00e0 la vente.<\/p>\n\n\n\n

Pour l\u2019artiste la BMW s\u00e9rie 8 est \u00e0 la fois sportive et flashy, mais aussi minimaliste et conceptuelle. Sur le mod\u00e8le, les lignes s’\u00e9largissent du capot vers le coffre, cr\u00e9ant une impression de mouvement vers l’avant, tout comme le font les \u00e9l\u00e9ments de design \u00ab\u00a0POP !\u00a0\u00bb et la pression de la vapeur. La couleur bleue \u00e9voque l’immensit\u00e9 de l’espace. Pour r\u00e9aliser un exemplaire, il faut compter plus de 200 h pour appliquer la peinture, qui combine 11 couleurs diff\u00e9rentes. L\u2019habitacle multicolore comprendra notamment des si\u00e8ges par\u00e9s de bleu et rouge, les teintes historiques de BMW Motorsport.<\/p>\n","protected":false},"excerpt":{"rendered":"

Avec la pr\u00e9sentation d\u2019une \u00e9dition limit\u00e9e d\u2019une BMW M850i xDrive Gran Coup\u00e9 cr\u00e9\u00e9 par Jeff Koons et BMW, l\u2019occasion nous est donn\u00e9e de parler de \u00ab Art cars \u00bb. En effet, cette voiture<\/p>\n\t\t

\n\t\t\tLire la suite<\/a>\n\t\t<\/div>","protected":false},"author":1,"featured_media":6812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[2],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nArt Cars & BMW | Blog Plaque&Go<\/title>\n<meta name=\"description\" content=\"Quand la performance artistique rencontre la performance technique : D\u00e9couvrez une petite histoire des Art Cars de BMW.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.plaqueandgo.com\/blog\/art-cars-bmw\/\" \/>\n<meta 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