{"id":4116,"date":"2020-04-28T09:37:58","date_gmt":"2020-04-28T07:37:58","guid":{"rendered":"https:\/\/www.plaqueandgo.com\/blog\/?p=4116"},"modified":"2021-03-24T14:24:22","modified_gmt":"2021-03-24T13:24:22","slug":"google-stocke-vos-plaques-dimmatriculation","status":"publish","type":"post","link":"https:\/\/www.plaqueandgo.com\/blog\/google-stocke-vos-plaques-dimmatriculation\/","title":{"rendered":"Google stocke vos plaques d’immatriculation"},"content":{"rendered":"\n

Google, moteur de recherche n\u00b01 en France, est capable reconna\u00eetre dans une image des plaques d\u2019immatriculation et d\u2019en extraire le num\u00e9ro. De plus, il enregistre ce num\u00e9ro et l\u2019associe comme tag \u00e0 l\u2019image. La technologie permettant \u00e0 ce g\u00e9ant de l\u2019Internet de r\u00e9aliser cet exploit est la Reconnaissance Optique des Caract\u00e8res, d\u00e9riv\u00e9e de l\u2019intelligence artificielle.<\/p>\n\n\n\n

Reconnaissance et enregistrement des plaques d\u2019immatriculation<\/h2>\n\n\n\n

Google a pour ambition de toujours proposer les meilleurs r\u00e9sultats pour une requ\u00eate donn\u00e9e. Dans ce cadre, le moteur de recherche est capable d\u2019une part de lire une plaque d\u2019immatriculation dans une image. D\u2019autre part, il enregistre ce num\u00e9ro comme un tag de la photo.<\/p>\n\n\n\n

Prenons un exemple : dans Google image recherchez le num\u00e9ro RT BB 221 et regardons les r\u00e9sultats. Il est important de noter que ce num\u00e9ro n\u2019appara\u00eet ni dans le texte des pages web, ni dans le code source. Il s\u2019agit pour Google d\u2019extraire des photos, une information pertinente et de la stocker, comme tag. Le g\u00e9ant am\u00e9ricain ne sauvegarde pas ces donn\u00e9es comme une plaque d\u2019immatriculation. Elles sont simplement marqu\u00e9es en tant que donn\u00e9es num\u00e9riques associ\u00e9es au fichier image. Le marquage ne fait pas de distinction entre les plaques \u00e9trang\u00e8res et nationales. Enfin, il faut noter que cela ne marche pas avec tous les v\u00e9hicules. Il faut qu\u2019au pr\u00e9alable une ou des photos aient \u00e9t\u00e9 post\u00e9es.<\/p>\n\n\n\n

Par ailleurs, il semble bien que Facebook puisse extraire ce type d\u2019information des images publi\u00e9es sur le r\u00e9seaux social. Il faut ajouter que sur Facebook, nous pouvons remonter jusqu\u2019au propri\u00e9taire du v\u00e9hicule.<\/p>\n\n\n\n

Concr\u00e8tement, il vous suffit de taper un num\u00e9ro d\u2019immatriculation dans la barre de recherche Google ou de Facebook. Toutes les images comportant cette plaque d\u2019immatriculation ressortent.<\/p>\n\n\n\n

Comment Google arrive \u00e0 lire les plaques d\u2019immatriculation<\/h2>\n\n\n\n

Depuis plusieurs ann\u00e9es Google am\u00e9liore son moteur de recherche en y ajoutant des technologies d\u00e9riv\u00e9es de l\u2019intelligence artificielle, comme l\u2019OCR (reconnaissance optique de caract\u00e8re). Ces technologies permettent d\u2019identifier, de marquer et d\u2019enregistrer des objets \u00e0 l\u2019int\u00e9rieur des images. Cette technique permet au g\u00e9ant am\u00e9ricain de proposer des r\u00e9sultats de recherche toujours plus performant et pertinents<\/a>.<\/p>\n\n\n\n

Google ne \u00ab voit\u00bb pas les photos et les vid\u00e9os de la m\u00eame mani\u00e8re que nous. D’un point de vue informatique, une image n’est qu’un ensemble de donn\u00e9es. Elle est d\u00e9finit de ce point de vue comme un ensemble de formes et de couleurs. Un algorithme peut \u00eatre entra\u00een\u00e9 \u00e0 reconna\u00eetre ces formes et les diff\u00e9rentes couleurs composant un paysage, un portrait. Cette technologie aide Google Photos \u00e0 organiser vos images. Ainsi, les internautes peuvent trouver n’importe quelle photo avec une recherche simple.<\/p>\n\n\n\n

Pour vous amuser \u00e0 comprendre comment Google interpr\u00e8te les photos post\u00e9es sur le web, vous pouvez essayer Google Cloud Vision<\/a>.  <\/p>\n\n\n\n

Quelles cons\u00e9quences ?<\/h2>\n\n\n\n

L\u2019enregistrement des donn\u00e9es relatives aux plaques d\u2019immatriculation soul\u00e8ve diff\u00e9rentes questions. La premi\u00e8re concerne la confidentialit\u00e9 de nos donn\u00e9es priv\u00e9es et \/ ou personnelles. M\u00eame en \u00e9tant vigilant \u00e0 la diffusion de nos donn\u00e9es sur le web, cela ne garantit pas leur confidentialit\u00e9. Ainsi, il suffit qu\u2019une photo de votre v\u00e9hicule soit diffus\u00e9e sur le web pour que Google l\u2019enregistre de fa\u00e7on permanente. N\u2019importe quel internaute peut d\u00e8s lors trouver cette image.<\/p>\n\n\n\n

La deuxi\u00e8me question concerne l\u2019utilisation de ces donn\u00e9es. De prime \u00e0 bord disposer d\u2019un fichier d\u2019immatriculation n\u2019a pas grand int\u00e9r\u00eat pour Google. Cependant, le croisement de ce type de donn\u00e9e avec une g\u00e9olocalisation ou avec une date peut s\u2019av\u00e9rer utile dans la strat\u00e9gie de ciblage des individus. Cela est d\u2019autant plus vraie quand on sait que 80% du chiffre d\u2019affaire de concerne la publicit\u00e9. Une autre utilisation possible concernerait l\u2019utilisation de ce type d\u2019information par l\u2019intelligence artificielle des voitures autonomes.<\/p>\n\n\n\n

Aux vues des \u00e9volutions technologiques, la possession des donn\u00e9es personnelles est un enjeu majeur pour des soci\u00e9t\u00e9s comme Google. Toujours mieux nous conna\u00eetre permet de proposer des services et \/ ou des produits toujours plus adapt\u00e9s. Ainsi, la limite entre donn\u00e9e priv\u00e9e et publique est aujourd\u2019hui une ligne de plus en plus floue.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

Google, moteur de recherche n\u00b01 en France, est capable reconna\u00eetre dans une image des plaques d\u2019immatriculation et d\u2019en extraire le num\u00e9ro. De plus, il enregistre ce num\u00e9ro et l\u2019associe comme tag<\/p>\n\t\t

\n\t\t\tLire la suite<\/a>\n\t\t<\/div>","protected":false},"author":7,"featured_media":4121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[2],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nPlaques d'immatriculation et Google | Blog Plaque&Go<\/title>\n<meta name=\"description\" content=\"Google scan et enregistre syst\u00e9matiquement toutes les plaques d'immatriculation diffus\u00e9es sur le Web. 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